About Us

Partners in your success.

Mission + Vision

We are a trusted non-profit dedicated to protecting children, families and schools by assessing, advising and certifying organizations that collect, use and share personal information and data that is protected by law.

About iKeepSafe

About iKeepSafe

The Internet Keep Safe Coalition (iKeepSafe) certifies digital products as compliant with state and federal requirements for handling protected personal information. We help organizations achieve and maintain compliance through product assessments, monthly monitoring, annual training, and assistance with remediation.

Governors, First Spouses, and State Attorneys General from throughout the United States joined with law enforcement agencies, and child safety advocates in the formation of the Internet Keep Safe Coalition (iKeepSafe) a national effort promoting the safe and healthy use of technology. iKeepSafe was founded by Jacalyn S. Leavitt, former First Lady of Utah, in 2005. Over the past decade, iKeepSafe has evolved into a leading organization trusted internationally by families, educators, and industry. Visit our resources page for parent and educator content.

Leadership Team

  • Holly Hawkins

    Holly Hawkins

    President & CEO

    Holly Hawkins

    President & CEO

    Holly leads iKeepSafe’s Privacy & Security program with a focus on strengthening protections for student data within educational environments, among other areas. She is a passionate advocate for the protection of children with more than 20 years’ child safety experience in both for profit and nonprofit sectors. Holly has developed national prevention programs, designed best practices for youth protection and privacy, and built national awareness campaigns.

    Prior to iKeepSafe, Holly served as Vice President of Programs and Outreach at the National Center for Missing and Exploited Children (NCMEC), and AOL’s Director of Global consumer Policy and Child Safety. She served on the National Coalition to Prevent Child Sexual Abuse and Exploitation, the board of the Family Online Safety Institute and was an advisor to Enough is Enough. She was also a member of the European Commission’s Social Networking Principles Task Force, Internet Watch Foundation and the UK Council for Children and Internet Safety (UKCCIS).

  • Amber Lindsay

    Amber Lindsay

    VP of Operations

    Amber Lindsay

    VP of Operations

    Amber has an extensive background of working with schools, corporate partners, and organizations on nationwide initiatives. Her gift is the ability to bring together various stakeholders to successfully work toward a common goal. Prior to working at iKeepSafe, Amber served as the Manager of Marketing and Outreach for the NetSmartz Workshop and at The Constitution Project. Amber holds a B.A. in Communications with an emphasis in Public Relations.

  • Alan Simpson

    Alan Simpson

    VP of Policy

    Alan Simpson

    VP of Policy

    Alan has been an advocate for children and education for more than twenty years, including at the National Association for the Education of Young Children (NAEYC) in Washington, D.C, GreatSchools, Common Sense Media, and Voices for Illinois Children. For the last decade, he has focused on technology in the lives and learning of children, and working with families, educators, companies and policymakers to ensure that youth can access the possibilities – and avoid the pitfalls – of the digital world.

  • Vern Brazell

    Vern Brazell

    VP of Sales & Marketing

    Vern Brazell

    VP of Sales & Marketing

    Bio coming soon.

  • Maria Cindea

    Maria Cindea

    Financial Officer

    Maria Cindea

    Financial Officer

    Ms. Cindea has been the accountant for iKeepSafe since 2011. She has over 18 years of accounting and financial reporting experience for large and medium sized public companies. She has worked in management and staff positions throughout her career having managed all aspects of accounting operations including SEC and financial reporting, general ledger, accounts payable and receivable, credit and collections, and payroll functions.

  • Diana Pentecost

    Diana Pentecost

    Privacy Consultant

    Diana Pentecost

    Privacy Consultant

    Diana is seasoned privacy, safety and product policy professional with 20+ years of experience in developing and implementing effective internal and external policies and programs that can successfully support an evolving and growing business. As an attorney and Certified International Privacy Professional (CIPP/US/E) she has a proven track record in COPPA, FERPA and similar global regulatory implementations across a variety of websites, products and apps.

  • Ina Bianka Silva Quimosing

    Ina Bianka Silva Quimosing

    Privacy Consultant

    Ina Bianka Silva Quimosing

    Privacy Consultant

    Ms. Quimosing collaborates with the Chief Safety and Privacy Officer in ensuring the protection of student data and privacy in education. She currently works with education technology vendors in the development, implementation and maintenance of their privacy program by making sure that they have an effective privacy practice and that privacy forms, policies and standards are up-to-date and in compliance with federal and state laws. She performs privacy assessments to ensure all privacy concerns, requirements, and responsibilities are addressed. Before joining iKeepSafe Ms. Quimosing practiced law in the Philippines. She worked in the Office of the Secretary of the Department of Natural Resources (DENR) of the Philippines. Prior to working for the government, Ms. Quimosing was an associate at Quasha Ancheta Peña and Nolasco, known as one of the oldest and the Philippines’ premier law firms. Her key areas of practice were corporate law and litigation. Ms. Quimosing holds an LL.M. degree in Environmental Law and Policy from Stanford Law School.

Board of Directors

The Board of Directors serves on a voluntary basis to provide key oversight and governance with the aim of advancing the effectiveness and impact of our organization and to ensure we fulfill our mission with excellence and integrity.

  • Jacalyn S. Leavitt


    Founder and Chair of iKeepSafe and former First Lady of Utah 1993-2003
  • Jeremy Adamson


    Director of Finance, Consumer and Mobile at McAfee, Part of Intel Security
  • Don Stirling


    Chief Revenue Officer, Utah Jazz
  • Megan Maas


    Assistant Professor of Human Development & Family Studies, Michigan State University
  • Elizabeth Calder


    Associate Consultant, The Bridgespan Group

Partners We've Worked With

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